The #1 Sales Mistake

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Do the Opposite!

 

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"Typical" salespeople are everywhere!

They puke out the same old "lines" as one another (after being brainwashed by the elder sales-geezers) and force a large section of clients into a series of gut-clentch stalling in order to come up with THEIR OWN language of conversation deflection (i.e. "Is that REALLY the best you can on that price? I saw a BUNCH on the Internet that were like $2 GRAND less than yours).

And then these "typical" salespeople up-chuck a few clever "objection overcomes" to try to neutralize the aggression coming from the client.

Ugh.

  • Meet & Greet? No. Say the opposite of what they tell you to say.
  • Get 'em in a vehicle as fast as possible? No. Do the opposite. Find out what needs to be fixed.
  • Tell them how great the dealership is? No. Tell them what it's like working with YOU!
  • Ask them their financial targets after they drive the vehicle? No. Do the opposite. FInd out the financials BEFORE you pick a vehicle.
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